BLOODLINES inks deal with SUGAROO!

Leading Australian independent label Bloodlines has finalised a deal with US music licensing company Sugaroo!, which will see the LA-based company become the label’s exclusive synchronization agents in North America. 

Bloodlines – founded by Michael Gudinski and Warren Costello, and part of Gudinski’s Mushroom Group – represents some of the most iconic names in Australian music.

Bloodlines General Manager, Dean McLachlan, met with a number of the leading licensing companies in the US before partnering with Sugaroo! “In some ways our catalogue is uniquely Australian, but at the same time many of the artists we represent, such as Jimmy Barnes, Hunters & Collectors, The Angels, Sherbet and Jet, have been generational pioneers for the push into the North American market,” Mr McLachlan says.

“Our roster is deep and it is also diverse – it includes Archie Roach, The Triffids, Troy Cassar-Daley, The Birthday Party, The Church, Yothu Yindi, Ash Grunwald, Baby Animals, Boom Crash Opera and Mondo Rock, among many others. And as soon as I walked into the Sugaroo! office I knew it was the perfect home for them. Michael Nieves has built a team of incredibly passionate music people, and I could instantly feel the respect for our music.”

Founded by Michael Nieves in 1999, Sugaroo! is a music licensing and artist/label services company that represents independent labels, artists and music publishers for visual media licensing (TV, advertising, trailers, film and video games). 

“To say that I was delighted when Dean McLachlan reached out to me about partnering with Bloodlines and their amazing roster would be a gross understatement,” Mr Nieves says. “Sugaroo! has been working with a wide range of Australian artists for more than 13 years, so we are well versed in the incredibly deep well of fantastic and license-able music that emanates from that gorgeous country. My team and I are thrilled and honoured to work with Bloodlines and their roster of legendary Australian artists, and happily welcome them into the Sugaroo! family.”  

Sugaroo! was one of the first independent synchronization music companies in the US and continues to be one of the most respected music licensing companies worldwide. In its 20 years of operation, Sugaroo! has successfully completed more than 10,000 music licensing deals.

Bloodlines’ 2019 releases include Jimmy Barnes’ record-breaking number one album My Criminal Record, Russell Morris’ Black and Blue Heart, Ash Grunwald’s Mojo, Stephen Cummings’ Prisoner of Love, Archie Roach’s Tell Me Why, and The Black Sorrows’ highest-charting album in 29 years, Citizen John.

The label’s 2020 slate includes new albums from Mark Seymour, James Reyne, Diesel and Richard Clapton.